Indian e-commerce marketplace Flipkart has acquired augmented reality (AR) company Scapic to expand its immersive shopping experience capabilities.

The financial details of the deal have not been made public.

Based in Bangalore, the cloud-based platform enables the creation and publishing of AR and 3D content across e-commerce and marketing sector.

According to the agreement, Flipkart Group has acquired 100% stake in Scapic.

Flipkart Group CEO Kalyan Krishnamurthy said: “At the Flipkart Group, we are focused on providing Indian consumers experiences that make shopping online a seamless and more enjoyable experience.

‘’This year has accelerated online adoption – be it education, communication or shopping as people prioritise health and safety. As we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience. I welcome the Scapic team to Flipkart as we continue our efforts to provide deeper value to our customers.’’

Scapic was founded by Sai Krishna V K and Ajay P V in 2017.

Scapic co-founders V K Sai Krishna and Ajay P V said: “Scapic is building visual technology that brings products to life using augmented reality and 3D. We are deeply excited about the opportunity that is being presented to scale this up further and make millions of shoppers in India experience the potential of augmented reality.”

Earlier this month, Flipkart strengthened its gaming strategy by acquiring intellectual property from mobile gaming start-up Mech Mocha.