1. News
May 2, 2019

Foot Locker and Champion Athleticwear partner to sell sports apparel

Sports apparel retailer Foot Locker has collaborated with Champion Athleticwear to sell new apparel from five esports teams through its stores.

Sports apparel retailer Foot Locker has collaborated with Champion Athleticwear to sell new apparel from five esports teams through its stores.

The direct-to-consumer sports apparel collection includes jerseys, t-shirts, and sweatshirts featuring the logos and branding from OpTic Gaming, Dignitas, Counter Logic Gaming, Spacestation Gaming, and Renegades.

“This is a great opportunity for us to continue our mission of inspiring and empowering youth culture.”

The company launched the full assortment of jerseys in select retail stores and online, across multiple brands, including Foot Locker, Champs Sports, Eastbay, and Footaction.

A limited quantity of jerseys was already made available through the NTWRK shopping app.

Foot Locker North America vice president and chief merchandising officer Andrew Gray said: “Foot Locker has a storied history elevating traditional sports and athletes in unique ways, and now we are excited to elevate esports for our consumers within the Foot Locker family of brands.

“This is a great opportunity for us to continue our mission of inspiring and empowering youth culture.”

Foot Locker also announced an investment of $100m in GOAT Group, which operates secondary footwear marketplaces GOAT and Flight Club, in February this year.

During the same month, it made a $12.5m minority investment in children apparel company Rockets of Awesome, which provides both a personalised subscription service, alongside a digital first e-commerce experience.