Sports apparel retailer Foot Locker has collaborated with Champion Athleticwear to sell new apparel from five esports teams through its stores.
The direct-to-consumer sports apparel collection includes jerseys, t-shirts, and sweatshirts featuring the logos and branding from OpTic Gaming, Dignitas, Counter Logic Gaming, Spacestation Gaming, and Renegades.
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The company launched the full assortment of jerseys in select retail stores and online, across multiple brands, including Foot Locker, Champs Sports, Eastbay, and Footaction.
A limited quantity of jerseys was already made available through the NTWRK shopping app.
Foot Locker North America vice president and chief merchandising officer Andrew Gray said: “Foot Locker has a storied history elevating traditional sports and athletes in unique ways, and now we are excited to elevate esports for our consumers within the Foot Locker family of brands.
“This is a great opportunity for us to continue our mission of inspiring and empowering youth culture.”
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By GlobalDataFoot Locker also announced an investment of $100m in GOAT Group, which operates secondary footwear marketplaces GOAT and Flight Club, in February this year.
During the same month, it made a $12.5m minority investment in children apparel company Rockets of Awesome, which provides both a personalised subscription service, alongside a digital first e-commerce experience.
