IKEA Retail, operated by Ingka Group, has introduced a ground-breaking artificial intelligence (AI) assistant designed to revolutionise home design and shopping.  

The tool, available exclusively on the OpenAI GPT Store, leverages AI to offer personalised furniture and décor recommendations.  

The IKEA AI assistant offers the first-of-its-kind interactive experience within the GPT Store, allowing users to articulate their home design needs and receive customised recommendations.  

The technology considers room dimensions, personal style and sustainability preferences. 

The assistant provides access to IKEA’s thousands of products, from minimalist designs to artistic collections.  

Users can also check product availability across different locations.  

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The tool also offers design inspiration, real-life home transformation stories from the IKEA global community and expert furnishing advice. 

The IKEA AI Assistant is currently available to GPT Plus users in the US market, with plans to expand to additional markets in which ChatGPT is accessible later in 2024. 

IKEA Retail (Ingka Group) global chief digital officer Parag Parekh said: “The new IKEA AI Assistant on GPT Stores is an ongoing initiative, and the continuation of a journey that looks to enrich the retail experience and explore additional avenues to interact with our customers and coworkers, as they help us improve and develop further.” 

In December 2023, IKEA launched AI-driven demand sensing technology, marking a significant move towards transforming its customers’ shopping experience.