INEO Retail Media, a division of INEO Solutions, has reached a significant milestone by securing a major advertising contract, according to a recent press release.

The contract, awarded after a rigorous request for proposal process led by a top-five Canadian advertising agency, is for the promotion of a well-known alcohol brand within INEO’s Canadian liquor store network.

INEO’s technological capabilities have played a pivotal role in winning this contract, allowing the company to expand its presence in the advertising ecosystem and offer accessible in-store Retail Media solutions to advertisers.

The contract, valued in the tens of thousands of dollars for a one-month campaign, may potentially lead to an expanded, multimonth campaign exceeding $100,000 in value.

Strategic advancements

“This advertising contract win validates INEO Retail Media’s go-to-market strategy,” said Kyle Hall, CEO of INEO.

He emphasised the significance of the company’s premium advertising locations on digital screens within retail stores and highlighted the attractiveness of its business model to advertisers targeting specific customer demographics.

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Broadening partnerships

While this contract was facilitated by a media buying agency representing a brand name client, INEO Retail Media is actively diversifying its partnerships beyond traditional brands and agencies.

The company is engaging with demand-side platforms, programmatic platforms, alternative supply platforms, and advertising wholesalers to broaden its reach within the advertising market.

Partnership outlook

Salim Tharani, managing director of INEO Retail Media, expressed excitement about partnering with the large advertising agency and leveraging INEO’s advanced capabilities to support its marketing objectives.

Tharani sees this partnership as aligned with the company’s mission to empower brands and advertisers in today’s dynamic digital landscape.

In-store advertising on dynamic digital screens is gaining traction, and INEO’s expanding footprint aims to drive strong revenue growth.