Cakebread’s appointment follows Insider’s reported $1.22B valuation. Credit: ipuwadol via Getty Images.

Insider has appointed Steve Cakebread as a member of its advisory board following its reported $1.22bn valuation and a $121M Series D investment.

Insider intends to utilise Cakebread’s retail and financial experience from his previous positions as CFO for Autodesk, vice-president of finance at Silicon Graphic (now SGI) and director of finance at Hewlett-Packard.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Cakebread commented: “With a product-first approach that’s translating to phenomenal growth in global markets, including North America, Europe, Latin America and Asia, I believe Insider is well-poised to become the market leader in customer experience retail industry.”

“I look forward to contributing to Insider’s continued growth and success and helping their leadership team find the correct course of action to source world-first solutions to marketers’ biggest frustrations and challenges.”

Insider CEO and co-founder Hande Cilingir adds: “It’s hard to imagine anyone with more capital market or IPO experience than Steve, having led three companies from private ownership to their IPOs. His deep understanding of how to build teams, policies, procedures, and controls that support a company’s growth will be invaluable.”

See Also:

Insider recently made its first acquisition when it purchased the meta-verified, conversational commerce and messaging platform MindBehind to accelerate its development of conversational solutions.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Insider reportedly serves over 1500 retail brands worldwide. Its clients include Samsung, Marks & Spencer, Vodafone and Ikea.