Kylie Cosmetics has partnered with House of Beauty, an omnichannel specialist which works to bring international brands into India.

The brand is now available exclusively in 25 Sephora India stores nationwide and online.

The launch product collection includes Matte and Velvet Lip Kits, as well as recent items such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer and Tinted Butter Balm.

The beauty line uses vegan ingredients and aims to deliver high-pigment and high-performance formulations.

On the launch, Kylie Jenner commented: “I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India.”

GlobalData’s consumer intelligence finds that the eye make-up category is expected to register the fastest category value growth by 2026 in India and department stores are the leading channel in distribution of make-up products in the country.

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Kylie Cosmetics was founded by Kylie Jenner in 2015 and a 51% stake was sold to multinational beauty company Coty in 2020 for $600m.

For fiscal year (FY) 2023, Coty reported net revenues of $5.55bn. Along with Kylie Cosmetics, the company owns famous brands such as Gucci, Calvin Klein, and Marc Jacobs.