Lidl anticipates an increase in customer numbers this Easter. Credit: Tanya Shulga via Shutterstock.

As Easter approaches, Lidl Great Britain is bracing for a surge in shoppers eager to stock up on seasonal favourites.

Last year’s Easter rush saw nearly 2,000 shoppers per minute on the weekend’s Saturday, and with the anticipation of even higher numbers this year, Lidl is gearing up to meet the demand.

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Plan your visit

Lidl stores will maintain their regular opening hours on Good Friday and Saturday. However, in England and Wales, they will be closed on Easter Sunday, reopening on Easter Monday.

As the UK’s fastest-growing supermarket, Lidl experienced a significant increase in footfall last year, with Saturday emerging as its busiest day.

To beat the crowds, shoppers can plan their visits between 8am and 10am or after 6pm, based on footfall trends.

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Discover award-winning delights

Lidl is offering a range of seasonal products to elevate Easter feasts, including the Deluxe Lemon & Dill Salmon Side priced at £9.99 ($12.60) and the Deluxe West Country Whole Lamb Leg priced at £9.99 per kilogram.

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Sweet treats endorsed by the Good Housekeeping Institute are also available, such as the Triple Chocolate Marbled Egg priced at £6.99, Deluxe Dessert Tasting Collection Easter Egg at £5.99, and Deluxe Luxury Hot Cross Buns at £1.25 each or two for £2.

Unlock Lidl Plus Rewards

For Lidl Plus customers, there is an opportunity to add extra joy to Easter shopping. Until 30 March, Lidl Plus users can collect stamps with every £1 spent on Lidl’s Favorina Easter range.

Accumulating five stamps entitles customers to enter a prize draw for a chance to win a £100 voucher to use on their next shop.