Lodestar Whiskey, a new player in the spirits market, has recently introduced its inaugural expression, marking the brand’s debut in the retail market.

Co-founded by cousins and entertainment industry veterans Anna Axster and Wendelin von Schroder, Lodestar Whiskey stands out as a women-founded and led venture.

Emphasising inclusivity in retail spaces

Lodestar Whiskey, now stocked in select retail locations across California, US, positions itself as more than just a beverage; it’s an embodiment of inclusivity and community ethos.

Axster and Von Schroder draw on their entertainment industry background to shape a whiskey that mirrors the laid-back California lifestyle.

The brand’s commitment to inclusivity extends a welcoming gesture to both seasoned whiskey enthusiasts and those new to the retail spirits market.

“Building community is one of our guiding principles,” notes Axster. “Lodestar invites everyone to the party,” she adds, expressing the brand’s intention to provide a retail experience accessible to a diverse audience.

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A special blend tailored for retail shelves

Lodestar Whiskey distinguishes itself with a blend of Straight High Rye Bourbon and American Single Malt, presenting retail buyers with a unique addition to their shelves.

The spirit’s flavour profile features notes of caramel, citrus, and warm baking spices from the rye, complemented by a smooth finish from the single malt.

This unconventional blend aims to attract retail customers with a range of preferences, catering to those who appreciate sipping neat and those who enjoy experimenting with cocktails.

“At Lodestar, our golden rule is simple: bring joy to the journey and invite your friends,” states Von Schroder. This sentiment aligns with the brand’s emphasis on shared experiences, encouraging retail consumers to enhance their gatherings with this versatile spirit.

Accessible options for retail shoppers

Supported by Diageo‘s Distill Ventures Pre-Accelerator programme, Lodestar Whiskey is presented in 750ml packaging at 90 proof (45% abv), with a suggested retail price of £45 ($57.39).

This positioning makes it a viable option for retail buyers seeking an affordable yet quality addition to their whiskey offerings.

As Lodestar Whiskey enters retail spaces, it provides consumers with an opportunity to explore a unique addition to the whiskey category.

The brand’s focus on inclusivity and community resonates in its presence on retail shelves, offering a distinct choice for those looking to diversify their retail spirit selections.