Eagle Eye will launch the scheme in all 499 Morrisons stores nationwide. Credit: Rept0n1x/commons.wikipedia.org.

UK-based supermarket chain Morrisons has contracted the SaaS technology company Eagle Eye to further develop its loyalty and promotional offerings.

As part of the five-year contract, Eagle Eye will deploy its AIR platform to all 499 Morrisons stores nationwide.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Financial terms of the contract have not been disclosed.

Through this platform, customers can access exclusive prices and earn points on selected products in-store and online, as well as on fuel.

The retailer will also be able to access more ways to engage with customers.

See Also:

In addition, the digital loyalty and promotions solution will enable Morrisons to increase its broadcasts and targeted offers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Equipped with Eagle Eye’s AIR platform, Morrisons continue innovating its in-store and online customer experience to drive sales growth.

Morrisons chief customer & marketing officer Rachel Eyre said: “This has been a transformational year for our More Card loyalty scheme and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.”

The new digital loyalty and promotions solution is expected to go live later this year.

Next month, Eagle Eye will provide an update on trading for the year, which ended 30 June 2023.

Eagle Eye CEO Tim Mason said: “We are excited to have won this multi-year contract with Morrisons, one of the UK’s leading supermarkets and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need.”

The contract comes a month after Morrisons reintroduced its More Card loyalty scheme following a successful trial, replacing its previous My Morrisons app.