Menlook.com, Europe’s leading online men’s fashion retailer, has completed a $29m fundraising programme.

The programme will help Menlook.com to enhance its global leadership. The retailer, which had 17 million visits at its sites so far this year, intends to offer exhaustive and customised products to its customers.

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In addition to the existing shareholders, Partech International, Orkos Capital and 123venture funds, involved in the fundraising activity, there are companies as IDinvest Partners and BPI France acquiring a stake in the Group. Marc and Laurent Grosman, the founders of the Célio ready-to-wear group have also joined the Group.

Menlook.com announced that it is all set to launch premium and selective marketplace that is exclusive to men. This service will focus on facilitating the emergence of the new brands and designers.

Menlook.com CEO and founder Marc Ménasé said: "This latest fundraising drive offers us a fantastic opportunity that will enable us to enhance further the quality of our range of services throughout the world, attract new talents and invest in technologies of the future while playing several markets.

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"The challenge we are going to seek to meet by 2017 consists in remaining e-commerce craftsmen and working hand-in-hand with prestigious brands while running the largest men’s store in the world."

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The company has seen tremendous growth since its establishment by Marc Ménasé in 2014. Its sales increased ten times in three years and by 50% this year.

In May 2013, the Group acquired oki-ni.com, a UK based men’s fashion platform.