Sales volume to rise in November: CBI

28 October 2014 (Last Updated October 28th, 2014 18:30)

British retailers expect sales volume to increase strongly in the month ahead, according to the Distributive Trades Survey of 124 firms, conducted by the Confederation of British Industry (CBI).

British retailers expect sales volume to increase strongly in the month ahead, according to the Distributive Trades Survey of 124 firms, conducted by the Confederation of British Industry (CBI).

The retail sales balance for October remained unchanged at 31% in October, well above the forecast of 25%.

About 48% of retailers expect sales volume to rise in November, while 15% forecast a decline, giving a balance of +31%.

During the period, grocers and the clothing sector in particular, saw an acceleration in sales growth. In contrast, sales was reported in other sectors, including hardware & DIY and specialist food & drink. Chemists’ sales fell for a second consecutive month.

Volume of orders placed on suppliers rose at a faster pace than expected, while stock adequacy picked up strongly.

CBI Director of Economics Rain Newton-Smith said the recent fall in inflation may help lift the spirits of households by making their budgets stretch further.

"But risks remain to the UK recovery more generally, with the Eurozone stalling, conflict in the Middle East and tensions over Ukraine. This could have an impact on consumer confidence and spending going forward."