US-based technology firm Simply, whose Simply Mac subsidiary is the country’s largest Apple Premiere Partner, has opened a Simply Mac store in Wilmington, North Carolina.

The 2,296ft² store offers all Apple products and third-party accessories and is operated by a trained team of Apple-certified technicians, who will deliver Simply Mac’s ‘signature’ service and warranty repairs.

Simply Mac is also offering customer financing and extended warranty coverage on all Apple products.

Simply CEO Reinier Voigt said: “Wilmington is a port city in the southern portion of the state, boasting more than 260,000 residents in the metropolitan area and listed as the eighth largest city in North Carolina.

“Its downtown Historic District is home to Riverwalk, a 1.75-mile boardwalk lined with restaurants, galleries and shops that runs along the Cape Fear River.

“Wilmington is also home to the University of North Carolina Wilmington, a public research university with roughly 18,000 students located about ten minutes from our new store.

“With the closest Apple store two hours away in Raleigh, our team of sales professionals and Apple-certified technicians look forward to serving the product and service needs of the residents and students who call Wilmington home.”

The store is Simply Mac’s second in North Carolina and is expected to boost the company’s presence in both North and South Carolina.

Simply has also revealed plans to open three more stores in the two states in the future.

In February, the company opened a 1,810ft² Apple Premier Partner Store at the Broadway Shops Mall in Columbia, Missouri.

Similar to the Wilmington outlet, the store offers Apple’s entire range of products and third-party accessories, as well as service and warranty repairs from trained technicians.

Simply currently operates 48 retail stores across 16 US states.