Uber Technologies has partnered with grocery chain Hy-Vee to strengthen Uber Eats’s grocery selection.

More than 260 Hy-Vee grocery and liquor storefronts will be available to shop through Uber and Uber Eats.

This will apply in the US states of Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

Hy-Vee president Aaron Wiese said: “As we expand our offerings, we want to be where our customers are comfortable placing an online order. This launch allows us another avenue to offer our products and best serve the needs of our shoppers.”

Uber’s head of grocery for the US and Canada Christian Freese commented: “Together we know we can make it easier than ever to have groceries and alcohol items delivered on-demand to doorsteps across the Midwest.”

Since launching in July 2020, Uber has seen consistent growth in the US for its grocery category through partnerships including the Albertsons Companies, Meijer, Kroger and others.

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Uber Eats recently collaborated with proprietary e-commerce software provider Vroom Delivery to improve its convenience store delivery options in the US.

Technology trends in the retail delivery sector include autonomous delivery vehicles, drones, blockchain, automated warehousing, and radio frequency identification solutions.

Many retailers have been quick to re-strategise and restructure their delivery logistics to find new ways to provide a convenient shopping experience to customers and gain their loyalty, while others have been slow to react and have fallen behind.