1. News
July 22, 2021updated 11 Nov 2021 12:15pm

Ulta Beauty to open store concept at Target from next month

The experiential shop-in-shops will be rolled out in more than 100 Target stores across the US.

US-based beauty retailer Ulta Beauty is due to open shop-in-shops at Target from next month as part of a long-term strategic partnership between the two companies.

Named Ulta Beauty at Target, the shop-in-shop format will occupy a dedicated space of around 1,000ft² at more than 100 Target stores across the US.

The companies expect to launch Ulta Beauty at Target in a total of 800 Target stores across the country over the coming years.

Located near Target’s existing beauty section, the store concept will offer more than 50 prestige brands in makeup, skin and hair care and other areas.

Ulta Beauty at Target will also be made available on Target’s website and mobile app.

Ulta Beauty chief operating officer Kecia Steelman said: “As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences.

“Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged.

“Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”

Target executive vice president and chief growth officer Christina Hennington said: “Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment.

“This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways.

“With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”

The two companies announced their partnership on the launch last November.

Earlier this year, Target revealed plans to invest $4bn a year over the next few years to enhance its retail operations in the US.