Daily Newsletter

19 September 2023

Daily Newsletter

19 September 2023

PANGAIA launches slow fashion collaboration with wagamama

The material science apparel retailer has partnered with restaurant chain wagamama on its new slow fashion uniform.

Claire Jenns September 18 2023

A new collaboration between PANGAIA and wagamama aims to merge design with environmental consciousness.

New repurposed staff uniforms are part of Wagamama’s goal to reduce its ecological footprint, which includes a recent menu change to 50% plant-based foods.

All wagamama team members have been encouraged to return their wagamama t-shirts to help promote a circular economy. The old t-shirts will be repurposed into a limited-edition collection of hoodies, available to both team members and customers in 2024.

The new uniform, which includes both short and long-sleeve variations, is made using organic cotton. These fibres are grown without pesticides and are treated with PPRMINT, a plant-based peppermint oil that neutralises and prevents the growth of odour-causing bacteria and needs less frequent washing.

Wagamama will also host a series of repair workshops in partnership with Greater Goods. Based in London, Greater Goods focuses on sustainable projects and collaborations that upcycle reclaimed, damaged or unwanted products using environmentally sustainable materials.

To extend its customer repair workshops across the UK, wagamama will also be partnering with up-cycling experts Stain Shade to teach people how to tie-dye used clothing.

Wagamama chief marketing officer Kay Bartlett commented: “As two like-minded brands, this partnership captures our commitment to positive eating and positive living to ensure a more sustainable future.”

PANGAIA chief global engagement officer Eva Kruse added: “Our collaboration not only highlights the potential for a circular ecosystem across all sectors, but also sets a precedent for other brands to join the movement as we co-design an earth-positive future—together.”

PANGAIA recently opened its first travel retail store at Dubai International Airport, showcasing its nature products and a collection of plant-based activewear.

Luxury goods, digitalization, and personalization identified as key drivers of the duty-free retail market

Per GlobalData, the global duty-free market retailing market was valued at $49 billion in 2022, its highest level ever as it bounced back from the pandemic impact, and is expected to grow at a CAGR of more than 28% during the period 2020-2026, driven by government initiatives, rising passenger numbers, major global events (for instance global sporting tournaments) and the renewed popularity of cruise trips. Infrastructure investments will also play an important role, particularly airport expansion and space refurbishment, and investments in arrivals duty-free formats.

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