Personalization

M&S buys Thread’s intellectual property to increase personalisation

British multinational retailer Marks & Spencer (M&S) has purchased the intellectual property of personalised fashion marketplace Thread. The acquired assets…

Organic claims continue to champion the baby food sector

Innovation trends within the baby food sector are highly driven by developments in formulation. Additionally, manufacturers are adding organic ingredients…

Nostalgia meets self-branding in TV show-inspired beauty lines

Self-branding is often perceived as consumer willingness to make a premium purchase with aspirational character, in a bid to achieve…

E-commerce is now UK’s beauty and grooming retail landscape

Boots’ partnership with Deliveroo for a trial delivery deal is a milestone on the personal care landscape in the UK.…

Carrefour’s personalised shopping feature targets convenience-driven consumers

Leading French retailer, Carrefour, has unveiled its new online grocery ‘personal shopper’ experience for French consumers, which uses a virtual…

Customer Loyalty in Retail: Macroeconomic trends

Retailers over the years have incorporated various strategies to improve customer loyalty in their businesses. These range from various membership…

Retailers must prioritise consumer privacy as demand for personalised retail grows

The personalisation of retailers marketing communications can easily breach consumer privacy, so it is of utmost importance that retailers deliver…