Organic claims continue to champion the baby food sector
The baby food sector is driven by the addition of organic ingredients to boost product impact and appeal through health…
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Personalization
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Personalization
Nostalgia meets self-branding in TV show-inspired beauty lines
Pop culture themes in beauty products attract consumers by bringing forward a feel-good and nostalgic experience connected to their favourite…
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E-commerce is now UK’s beauty and grooming retail landscape
New technology brings convenience and personalisation, both crucial elements of the personal care shopping experience.
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Carrefour’s personalised shopping feature targets convenience-driven consumers
The Carrefour personalised shopper experience offers customised, time-saving solutions and boosts the supermarket's presence in the online delivery market.
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Customer Loyalty in Retail: Macroeconomic trends
Retailers over the years have incorporated various strategies to improve customer loyalty in their businesses.
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Retailers must prioritise consumer privacy as demand for personalised retail grows
The personalisation of retailers marketing communications can easily breach consumer privacy, so it is of utmost importance that retailers deliver…
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