NEOM Organics has chosen Wincanton to be its dedicated supply chain partner.

Operating from a 211,000ft² multi-user e-fulfilment facility in Northampton, Wincanton will fulfil NEOM’s direct-to-consumer e-commerce orders utilising its multi-million investment in a fleet of autonomous mobile robots.

The company will also manage final mile deliveries to NEOM’s customers employing its carrier management service and will provide value-added services, such as bespoke gifting.

NEOM joins Wincanton’s other clients, which include Molton Brown, Sephora, Huda Beauty, John Lewis, Next, M&S and independent retailers.

Wincanton managing director for e-fulfilment Carl Moore commented: “Our track record with beauty brands means we have the sector knowledge required to support NEOM’s growth ambitions.. Our multi-user facilities and robotics solutions enable us to mobilise operations and increase the efficiency of our eCommerce customers’ supply chains.”

NEOM Organics operations director Craig Rubbathan added: “We are thrilled to embark on this partnership with Wincanton to enhance our operational capabilities. This contract will support our growth in the UK and EU over the coming years.”

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By GlobalData

Supply chains were identified in a recent study as a top concern for retail leaders in 2023, with AI being identified as a key solution to address supply chain complexity.