The brands hope to provide a more personalised level of service through the cloud platform. Credit: MF3d via Getty Images.

US-based lifestyle brands, Filson and Shinola, owned by Bedrock Manufacturing, aim to modernise their in-store experiences with the omnichannel cloud platform NewStore.

NewStore’s omnichannel capabilities include mobile checkout, endless aisles, store fulfilment, buy online to pick up in-store and buy online to return in-store.

Related Company Profiles

View all

Detroit-based Shinola sells watches, jewellery and leather goods while Seattle-based Filson markets outdoor apparel and accessories.

The brands hope to provide a more personalised level of service by consolidating customer, order and inventory data into one iOS app. Store employees will also be equipped with iPhones to access real-time data, assist customers and process transactions from anywhere on the store floor.

Bedrock Manufacturing CIO Rob Sayre commented: “It was an easy decision to go with NewStore after assessing various omnichannel solutions. On top of the company’s proven track record of working with game-changing retailers, the platform can be implemented at a pace that aligns with the needs of our brands. The company also has a strong network of technology partners, which was important to us.”

See Also:

Other NewStore clients include Burton, G-Star Raw, Roots Canada and Marine Layer. The company was founded in 2015 and is based in Boston.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

NewStore founder and CEO Stephan Schambach added: “NewStore was built on a composable SaaS architecture. This allows brands like Filson and Shinola to deploy features and scale based on their needs, which has become more important than ever in today’s retail environment.”

International retailers that have recently integrated cloud systems into their operations include WHSmith North America, Prada Group and Fraser Group.

GlobalData analysis identifies omnichannel operations as one of the key themes currently driving the retail sector.