Could online fragrance subscriptions drive consumer experimentation?
Buying a new fragrance can often be a rather time-consuming process, typically involving trying out countless products in search of…
All articles by GlobalData Consumer
GlobalData Consumer
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WhopperCoin: Burger King Russia launches its own cryptocurrency
Burger King is the fifth-largest global foodservice outlet according to GlobalData, so why is it entering into the cryptocurrency market?Burger…
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Retailers must recognise the importance of a seamless returns process
Online returns are showing no sign of slowing down with the value of the channel set to increase by 34.6%…
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Three reasons Selfridges has opened its Christmas shop at the height of summer
Once again Selfridges is feeling the festive spirit early, opening its Christmas shop a full 147 days before the event.…
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Millennials are most likely to prefer floral fragrances in the home
When making home-fragrance choices, millennials are most likely to find floral and marine/ocean scents appealing. This is then followed by…
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Consumers are buying timesaving products to reduce stress rather than to save time
The majority of consumers say that they rely heavily on timesaving products and services according to research by GlobalData –…
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Millennials would purchase fewer rather than cheaper tobacco and alcohol items in light of economic uncertainty
Source: GlobalData 2017 Q1 global consumer surveyAccording to GlobalData’s 2017 primary consumer research, almost two thirds (62%) of millennials are concerned…
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Is the future of innovation in the past?
Source: GlobalData’s global consumer surveys, Q3 2016 and 2014Today’s consumers are riding a wave of nostalgia. Nokia has brought back its…
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Rapha deal signals continued confidence in cycling market
Rapha is the latest cycle specialist to be snapped up, with investors singling out the cycling market as one of…
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Millennials are far more interested in crowdsourcing projects
According to GlobalData’s Q3 2016 consumer survey, just over two thirds of millennials (68%) find the concept of products they…